Etic Lab


The Guru Code: Algorithmic Reality Production and Cultural Work

Abstract This paper presents three case studies based on projects undertaken by our organisation in the last year that investigated algorithms and software which, […]

Design Principles for Promoting Public Trust in and Acceptance of Algorithmic Based Decision Aids in Public and Commercial Settings

Recent debate in academia, industry and public settings has given voice to a battery of concerns as to the methods and consequences Big Data […]

Legal Tech – Algorithms in the Legal System

This text comes from a talk we gave at the Legal Technology North conference in November 2018. In our investigations into the manipulation of […]

Coding the Digital Occult

Coding the Digital Occult:  The Binary [Techno]Pagan and Vodun Ontologies of Cyberspace   Stephanie gave this paper at the Occulture Esoteric Conference in Berlin […]

Real Friends and Meaningful Interactions

Poke London were kind enough to invite us to join their panel at Social Media Week last week for a discussion around the subject […]

Building an Interspecies Twitter Bot (or, what does a cyborg imagine it is like to be a bat?)

The Interspecies Twitter Bot aims to test the limits of art’s repurposing of social media platforms, to go beyond forms of display based on […]

Jordan Peterson’s Proliferation Through YouTube

A graph showing the connections between YouTube videos. “Theresa v Boris: The Battle to be PM” is only 3 hops from “Transgender Professor INSULTS […]

On the Trail of Google’s Tracking

Google is not a search engine, it’s a personal data broker. Search, maps and mail are not their end products, they are just some […]

Introduction to Digital Fingerprinting

Not Surprised So I had been thinking about getting a Polaroid camera. Probably mentioned it to friends and family… specifically in rants at amateur […]

On the Cruelty of Computational Reasoning

Below is a transcript of a paper Alex gave at the EVA Conference at Aalborg University in Copenhagen in May 2018. It was the […]

We’re finally in the Victoria and Albert Museum

In 2016 I was approached by the curators of The Future Starts Here exhibition, currently on at the Victoria and Albert Museum in South […]

Spring 2018 Update: V&A Exhibition and more

Etic Lab have enjoyed a busy first quarter of 2018. So we thought we’d take the opening of the new exhibition at the V&A […]

Twitter Toolkit: Be Your Own Bot

…no not Bring Your Own Beer – Be Your Own Bot! Etic Lab is pleased to announce our set of Twitter tools to help […]

Alembic: Database migrations using Python

When building web applications we are used to using database migrations and seeders to build your schema, make changes and populate our app’s database. […]

GDPR: Secure, Diligent and Ethical Working

Etic Lab know that the threats and opportunities in the digital era for a business based on acquiring, creating, and analysing and using high […]

Twitter’s Bot Policy: Who’s Really Human?

On the 18th of December 2017, Twitter announced that they were changing their terms of service to prohibit “accounts that affiliate with organisations that […]

The whole Facebook, GSR and Cambridge Analytica thing.

Recent revelations demonstrate how Facebook allowed the firm GSR to harvest personal data on individuals and their friends, who in turn handed it to […]

Tenants Union UK

Etic Lab has been working as part of a team to set up and launch a national Union of tenants in the private rented […]

Tracking referrals to Messenger Chatbots

Tom prepares for the launch of a new Messenger Chatbot by baking the referral source into the bot. Ok so new Messenger Chatbot launching […]

Introducing Twitter Toolkit

Etic Lab introduces their eagerly anticipated Toolkit helping you to automate a range of tasks on Twitter. We’ll start with a brief overview of […]

Facebook Messenger built-in Natural Language Processing

Tom from the Bot Division at Etic Lab explores FaceBook Messenger’s built-in Natural Language Processing.

AOIR Conference Paper Autumn 2017

Below is a transcript of the talk Alex gave at the AOIR Conference 2017 in October. It was based on research we prepared with […]

Political Twitter Bots: Demonstrator and Research Platform

Etic Lab has been researching the development of political Bots on the major Social Media platforms for some time. Initially, we concentrated on developing […]

Alt_Right digital propaganda and The_Donald

Our very own Dr Kevin Hogan delivers a presentation at Newspeak House on our recent research working with colleagues at West Virginia University in the […]

AI & Politics Presentation at Newspeak House

Alex and Tom from the team deliver a presentation at Newspeak House on some of our recent work on the Tenants Union UK, Botivist, […]

Why our data is different

The real world is messy, very messy. Information becomes out of date almost as fast as it is acquired. Companies start up and cease […]

Nesta ShareLab Applications

Nesta ShareLab just added our funding application videos to their Vimeo Channel. Take a look and leave your comments. Digital Participation and Social Action […]

Nov 9th :  Whatever the result, but not for the reasons you might think! Or Angry People Click!

Head over to to read our most recent blog. “The current presidential campaign is amongst the most polarised in US election history, and […]

Pillow Talk

Head over to to read our most recent blog. “Every day Alex and Lenni wake up together, and every night they fall asleep […]

Using web crawlers to Data-Mine for a highly specific Database build

Head over to to read our most recent blog. “This article describes a programme of work to locate, classify and build a unique Database […]

Exactly who are the Bots?

Head over to to read our most recent blog. “Social Media, Bots, China, Authenticity. As part of our research and development work, we are looking […]

NHS Campaign – A worked example

This was a strategy document prepared during Autumn 2016 for our colleagues in Momentum and the Labour Party. It was a theoretical underpinning of […]

The Importance of Communities in Online Communication

This paper was written in response to a draft note: “Campaigns” produced shortly after the election of Jeremy Corbyn to the Leadership of the […]

Voila Demo – Business Rates compared in Two UK Locations

After more than a year of work, we have completed a working version prototype of the Business Rates database project (Voila).

Business Rates Appeals, volume, variety and implications. A Voila Demo.

The Voila engine allows us to formulate queries around a broad range of issues but one topic that is of particular interest is the […]

Communication Media Usage in New Businesses

In a previous blog, we used Google analytics data for web searches to examine the question as to how the choice of communication media […]

Business Rates Research Tool (Voila): Project Overview

Purpose: Our goal in this project was to demonstrate our ability to create value by combining data in existing data set(s) and allowing users […]

The Technical Challenge of creating our business rates tool, Voila.

This blog examines the challenge of collecting, organising and curating the data that powers Voila. Most of the data that makes up the final […]

Change in Comms Channels for B2B Marketing

When we set about researching ways in which to use big data techniques in the arena of B2B Marketing our first task was to […]

2016 Budget – Who Benefits from the Business Rates Cut?

We used our database to examine the impact of the flat rate increase in the threshold for business rates for 2017 announced in the […]