The Team

Dr Kevin Hogan

Kevin is an Applied Psychologist with a BSc and PhD in psychology. He is a published researcher with significant project management experience. His interests include Organisational Development, HCI and Health Services research. He also has contributed to many data science projects and has a background in statistics and experimental design and a knowledge of the Google Big Query toolset.


Mr Tom Barrington has a BSc in Mathematics and is a qualified Prince2 practitioner. His software engineering experience includes web site development and programming over many years and most recently he has worked on the development of software robots deploying machine learning and NLP methods. Proficient with Node.js, PHP and Python, and the Laravel 5 and Vue.js web frameworks.


Ms Stephanie Moran

Stephanie has a Postgraduate Diploma in Art from Cyprus College of Art (Cyprus), and an MFA in Fine Art from Goldsmiths College (London). She is a 3D3-funded PhD candidate with Plymouth University’s Transtechnology Research group for transdisciplinary digital research. Her practice-based PhD centres around the production of an eco-sci-fi expanded digital novel of sorts, using AR and VR technologies, researching translocal online groups and communities, and how platforms shape user behavior. Stephanie has over ten years experience of arts project management and art organisation leadership; and librarianship and library management in academic, specialist and public libraries. She most recently managed the library of Arts Council National Portfolio organisation Iniva (Institute of International Arts), dedicated to challenging conventional notions of diversity and difference. 


Alex Hogan  has a BSc in Physics and research interests in Artificial Intelligence, Computational Reasoning, Propaganda and Online Communities. He has almost a decade of experience in managing and contributing to data and software development projects. His recent work has been in creating tools for collective action, the ethics of augmented decision making and modelling online tracking networks. In the COMPROP project at the Oxford Internet Institute Alex has built automated Social Media accounts and contributed to analysing the political economy of the manipulation of Social Media algorithms. He tweets at @AKHogan


Jon Fernandes holds a BSc in Management Science and Digital Media Technology. He has spent the last decade advising organizations through digital change programmes. Jon’s most recent work focusses on digital innovation and product development – matching business needs with technical solutions and future-facing business models.


Natalie Lambert is a digital consultant and creative producer. She has worked in advertising for over a decade, managing the delivery of digital projects and omnichannel campaigns for government, big pharma, comms, education and entertainment sectors. With a BA in Industrial Design and a BA(Hons) in Environmental Art from Glasgow School of Art, Natalie recently completed the MA Fine Art course at Central Saint Martins, London. Her core interests lie in user experience, immersive technology, critiques of power, and memetic innovation.



Mr Christian Tilt has a BA in Art and Design and a strong commercial track record in developing and implementing technically demanding commercial websites and software systems interfaces.

Christian Tilt


Mr Casper Drake has a BA in Political Science and a passion for technology, particularly its social implications. He writes software with Python, Lua and Go, and has experience of Linux systems administration and full stack development.


Emily MacLoud has Bachelor of Arts – Psychology and Bachelor of Laws and comes from the social justice sector. With a background in law, she brings with her a wealth of experience in handling complex casework and operational challenges in the not-for-profit legal sector. As Head of Casework at the Bar Pro Bono Unit, one UK’s national legal charities, she developed expertise in planning, consulting and leading process improvements and identifying new opportunities to drive the organisation forward. Originally from Australia, where she gained experience in this space at public, private and third-sector organisations, she also has cross-jurisdictional knowledge and a proven ability to apply transferable skills. As an Associate at Etic Lab, she is helping the team understand and connect with the sector.


Alex Darer holds a Masters degree in Computer Science and is completing a PhD in Cyber Security at the University of Oxford. His peer reviewed research has been published in the fields of Internet Censorship and Anomaly Detection. Alex is a CHECK qualified penetration tester and has developed training courses in ethical hacking and secure programming. His recent projects include the development of social engineering tools for a cyber security security consultancy and a web application firewall that uses machine learning to detect incoming attacks. He has several years experience in team management and has lead numerous projects from concept to prototype to product release. Currently, his interests lie in financial modelling, data mining & analysis and behavioural psychology.


Collaborators and Friends


Rich Woodall is a writer and a Luddite in remission. His work addresses contemporary developments in information technology from the perspective of critical theory and cultural studies. He maintains an ongoing collaboration with Etic Lab, and seeks through his writing to understand the political and social significance of their projects, as well as to communicate the importance of their work to a general, non-specialist audience. His writing is published on the Etic website. Rich has almost finished his PhD in English at Sheffield University, wherein he investigated the role of visual technologies in our experience of the human face.




Maggie Roberts (aka Mer) is an increasingly research based artist working across multiple media. She exhibits partly as an individual but always aligned to 0rphan Drift (the collaborative artist/hive mind she co-founded in 1994). Her practice has always involved creating immersive environments, excessive detail and feedback circuits of image content, rhythm and texture across screen, collage, digital and textural mediums. She is interested in manifesting invisible currents and currencies that affect the visible – expanding cosmic, geological, biotechnical and cultural time scales; machine vision; interspecies communication; uncertainty; fictioning and collaborations across disciplines that intervene to destabilize the agendas of Capitalism, and liminal and virtual energies. 

All these she sees as forces for change. 

She has participated internationally in over two decades of exhibitions, screenings and performance, most extensively in the UK, Europe, Canada and the States. Recent exhibitions include Miasma, Chrominance at Res., London; Still I Rise: Feminisms, Gender and Resistance at Nottingham Contemporary, 2018.

Maggie also teaches with the Critical Studies department at Central St Martins and as a visiting studio tutor at many UK art schools.

She hopes for distributed consciousness sometime soon and believes that collaborating with EticLab on developing a cephalopod AI will definitely increase her chances of achieving this. 


The strength of Etic Lab lies in its intellectual diversity and depth of skill and understanding.