Naming ourselves Etic Lab
ETIC: of, relating to, or involving analysis of cultural phenomena from the perspective of one who does not participate in the culture being studied. (Source: Merriam-Webster)
Etic Lab was founded to create a data warehouse, associated tools and feeder programs capable of reflecting the UK in the digital domain. We not only have the ability to capture data but acquire and create a picture of behaviour in the 21st Century.
For example, the volume and significance of digital activity around and between trading entities are such that we can create knowledge and insight for our clients allowing them to understand, identify and predict the movements of trading entities as active – behaving – agents in the digital domain.
With our skill set, we have set out to create innovative data products which create significant value when applied to a wide variety of purposes. The core idea is that we are collecting and curating a vibrant and dynamic picture of the behaviour. This behaviour can be used to reduce the uncertainty businesses face when making decisions about what, who, when and how to interact. Our technologies allow us to acquire, process and then create accessible tools to support companies communicating in any manner of ways with other businesses for profit.