Etic Lab


Design Principles for Promoting Public Trust in and Acceptance of Algorithmic Based Decision Aids in Public and Commercial Settings

Recent debate in academia, industry and public settings has given voice to a battery of concerns as to the methods and consequences Big Data […]

Legal Tech – Algorithms in the Legal System

This text comes from a talk we gave at the Legal Technology North conference in November 2018. In our investigations into the manipulation of […]

Real Friends and Meaningful Interactions

Poke London were kind enough to invite us to join their panel at Social Media Week last week for a discussion around the subject […]

On the Cruelty of Computational Reasoning

Below is a transcript of a paper Alex gave at the EVA Conference at Aalborg University in Copenhagen in May 2018. It was the […]

Political Twitter Bots: Demonstrator and Research Platform

Etic Lab has been researching the development of political Bots on the major Social Media platforms for some time. Initially, we concentrated on developing […]

Nov 9th :  Whatever the result, but not for the reasons you might think! Or Angry People Click!

Head over to to read our most recent blog. “The current presidential campaign is amongst the most polarised in US election history, and […]

Pillow Talk

Head over to to read our most recent blog. “Every day Alex and Lenni wake up together, and every night they fall asleep […]

Using web crawlers to Data-Mine for a highly specific Database build

Head over to to read our most recent blog. “This article describes a programme of work to locate, classify and build a unique Database […]

Exactly who are the Bots?

Head over to to read our most recent blog. “Social Media, Bots, China, Authenticity. As part of our research and development work, we are looking […]

The Importance of Communities in Online Communication

This paper was written in response to a draft note: “Campaigns” produced shortly after the election of Jeremy Corbyn to the Leadership of the […]

Communication Media Usage in New Businesses

In a previous blog, we used Google analytics data for web searches to examine the question as to how the choice of communication media […]

Change in Comms Channels for B2B Marketing

When we set about researching ways in which to use big data techniques in the arena of B2B Marketing our first task was to […]

2016 Budget – Who Benefits from the Business Rates Cut?

We used our database to examine the impact of the flat rate increase in the threshold for business rates for 2017 announced in the […]

Mapping New Businesses: Where are they being set up and why?

New Data showing the location of new business start-ups in the English regions shows that far from catching up, the Northern Powerhouse is perhaps […]

Branded Content Driven Twitter Feed for Local Authorities.

We engaged with the economic development office of a Midlands city to look at the way they were driving business development. We have already […]

Business Data Dashboard

We engaged with the economic development office of a Midlands city to look at the way they were driving business development. One of the […]

New Business Hot Spots: a Big Data challenge

We wanted to use our data to see if the most recent evidence supports the idea of a northern powerhouse with strength in depth […]

Companies House Data: Finding Businesses for Business to Business Marketing & Sales.

In England and Wales, the Register of companies maintained by Companies House provides an invaluable starting point for identifying and locating businesses as potential […]

Data Privacy Data Transparency and the UK’s Digital Economy.

Privacy is the copyright scam of the 21st century. 

Small/Medium-sized Enterprises applying for public sector contracts.

Small businesses are searching through high data volumes for low-frequency events. This project brings together large data volumes from a range of sources, diversity of actors and […]

Small/Medium-sized Enterprises finding public sector contracts.

We have set ourselves the task of using public data to provide a free service to business users, particularly small business users by rethinking […]